Over the past several years, I have been asked to provide consulting services for individuals, small start ups and many other businesses. I have built companies like Zoë’s Kitchen by following a few simple yet proven strategies that I developed over the past 25 years. Building a solid restaurant brand or company that will create the opportunity for a liquidity event is my specialty. From building a culture inside your business, rebranding, marketing strategies, or growth strategies that will allow you to retain your equity at the same time growing your business with limited cash is what I do best.
It is quite frustrating to see hard working people lose everything by leaping into the unknown world of Entrepreneurship without first exhausting any and all resources available to obtain the advice needed to avoid all of the common mistakes that most people make when heading out on their own. Can you imagine having an idea and just going for it without spending time with someone who has proven methods and vast experience? Well, it happens everyday and that is why 90% of all restaurants fail within the first year. Billions of dollars have been wasted, families ruined, bankruptcy and divorce to name a few of the casualties of not spending time with an expert.
The first dollar spent when starting a new venture should be spent on solid advice. Should you find yourself unwilling to make this type of investment in the beginning because it may seem too expensive there is a strong possibility you have made the first critical mistake that could create cracks in the foundation of what you are trying to achieve. Advice from an expert will come in an honest, direct approach with no bias. In the end, the advice you pay for could possibly steer you away from your proposed idea or may communicate to you that you are not a candidate to open your own business. Regardless, this advice could save hundreds of thousands of dollars. Consequently, you may just get that critical piece of advice that may help you achieve that competitive advantage that sets you apart from your competition. Having a trained, proven set of eyes reviewing your venture will be the greatest investment you have ever made.